Why Fashion is the Most Powerful Expression in the World

Why fashion is the most powerful expression in the world.

Fashion being the most powerful expression in the world may seem like an overstatement. It is not. Let’s start with discussing our power as humans.

Our Power as Humans

It’s pretty simple, really. What sets us apart from the other species on this planet? Language and self-awareness. Our ability to communicate through language has developed our modern world as we know it.

We have developed to the point of living within a globalized community. This means we are no longer limited to relating to those within our hunting & gathering tribe.

Yet, in order to communicate with our community, we have to speak a common language. Our common language with the world is image.

The Language of Image

The language of image.

Image is the most powerful communication tool we have today and we have been training ourselves with technology and social media to behave this way.

Photo by **Han Gong124** from **Pexels**

Think about how many applications and tools we use each day that are designed so that you’re able to just flip through. We’re generating a “scannable” life.

Life is so fast and so vast. Image is our means of communicating in an instant to someone, it is our chance to capture someone’s attention in a world where attention is a rare commodity.

So image is our tool of power. And what image are we most in control of? Our own.

This means that your image is power. Hell yes, you read that right, baby!

YOU are a powerful image! So what are you going to say?

We are walking billboards, like it or not, so let’s take advantage of this fact. Wear the message that you want to wear, want to be, that you are.

I have accepted this reality (haven’t always! it took a lot of reflection and willingness to accept things as they are) and am choosing to use it to my advantage.

Here’s an example of me wearing a message that I want to share:

What Message Do You Wear?

I choose to wear the message of flower power because I want to represent what I know as true, which is nature and love with a tinge of whimsy on top. 🙂 Hashtags adorn my clothing because hashtags are the dialect of our worldwide language. I am deciding to own the hashtag instead of allowing it to own me.

I love the boho, free-flowing clothing (obvi) most often associated with “flower power”. Yet, my true message, my true “power outfit” is just that: a power outfit of flowers. This is my nod to “the man” and the structures of society, of the business-as-usual pant suits…with flowers.